A project to connect the first wearer of shoes with the secondhand wearer.
The Power of Shoes
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The Power of Social
Have you ever wondered where the shoes go when you place them in a donation bin? You are not alone! In over 10 years of providing used clothing and shoes collections, we have been asked this question thousands of time. In general, we have a pretty good idea, but the specifics we don’t really know: where exactly do they end up, what town, on whose feet? The desire to know more has led us to the #socialshoeproject
Place a tag on your shoes the next time you either donate or recycle them to connect with the person who will enjoy them next.
Make sure to add #socialshoeproject so we can track them and please include your social media handle (preferably instagram)
Hopefully in a short period of time you will get alerted from a happy next wearer in a distant land. You may come to find that a similar taste in fashion isnt all you have in common.
We are all connected, sometimes even by our feet.
T
Where they come from, where they're going.
Please send me tags